Step 3: Turn up the vibe with a pop of color with Comforting Tinted Lip Balm. Step 2: Use the Natural Flush Complexion Brush to bounce on a watercolor flush with Sheer Flush Cheek Tint, along the apples of your cheeks. Step 1: Prep and illuminate with an Alicia fave: Let Me Glow Illuminating Priming Serum. "They really feel like skincare but when you wear them you look just like you, and that is a beautiful thing." To nurture and nourish your skin and have fun, here’s Alicia’s 4-step go to: "I think you’ll love these light washes of buildable color," Alicia adds. KEYS SOULCARE MAKE YOU RITUAL: GET ALICIA’S GLOW ![]() Pairs perfectly with the Sheer Flush Cheek tint. The vegan formula hydrates with bamboo and hibiscus flower water for brows that feel soft and light and is suitable for all hair colors.Įxperience this soft, cruelty-free and vegan complexion brush in a flattened dome shape that applies, blends and diffuses liquid and cream offerings for an effortless-looking complexion. Available in eight shades to celebrate every face including:Ĭreate beautiful brows with this clear gel that grooms, defines, and smooths your brows to create a fuller, more voluminous look with a soft, non-crunchy finish. Sunflower seed oil moisturizes and nourishes while safflower seed oil helps keep skin feel smooth and soft. Brightens your mood with sheer pops of color that are formulated to nourish your complexion. Inspired by the color of naturally flushed cheeks, this vegan, blendable, buildable tint moisturizes and nourishes while delivering a sheer wash of color. Sheer Flush Cheek Tint (available in 8 shades), $22, 0.14 oz / 4.2 g Buildable, natural looking color in six soulful shades including: This new offering is just like our original Comforting Balm fan fave, with added color benefits! Vitamin-rich avocado oil smooths and softens while camellia seed oil makes lips appear supple and plump. Soothe your soul with this silky, moisturizing balm that smooths and softens while kissing lips with a sheer wash of color. INTRODUCING: COLOR-SKINCARE HYBRIDS THAT NOURISH YOUR SKIN WITH LIGHT WASHES OF BUILDABLE COLORĬomforting Tinted Lip Balm (available in 6 shades), $18, 0.1 oz / 2.9 g With this beautiful bridge into color, we invite you to celebrate what makes you, you with our new Keys Soulcare offerings. This vegan, hydrating, illuminating complexion and makeup priming serum helps brighten, plump, and smooth the look of your skin with antioxidant-rich rose water and niacinamide. "Our path into color care started with the Let Me Glow Illuminating Serum," Kory noted. "This idea of giving yourself permission and reminding you to be proud of your glow is so powerful." One of Alicia’s favorite affirmations is, "I give myself permission to glow," from the recent launch of Keys Soulcare Let Me Glow Illuminating Serum. Each Keys Soulcare offering features a unique affirmation to empower and ground you as you begin your beauty ritual. Keys Soulcare’s new offerings nourish and nurture your skin with time-honored minerals and botanicals combined with modern ingredients to deliver color infused with skincare benefits, making it effortless to achieve whatever look you are feeling. You get to decide your own beauty standards. "All you’ve got to be is like you, don’t let anyone tell you how to be or what to be. But I’ve learned that I am free to be myself. ![]() "On my own self-discovery journey, I used to think that I had to be what other people expected me to be. "Alicia’s journey has led us to this moment, which is all about being free to be yourself, fresh faced or full wattage, you decide what makes you." "Make You is about unlocking who you already are and inspiring you to be more possible and more powerful in your own skin," said Kory Marchisotto, President, Keys Soulcare.
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